— Solo practice. One advisor.

About Benson

Benson knows what it feels like to sit where your student is sitting. A 2021 high school graduate, Benson went on to study at four universities across three countries: the University of Toronto, University College London, the University of Michigan, where he earned a B.A. in Psychology, and Harvard, where he completed a Master's in Education.

Before founding Lu College Consulting, Benson spent time in the classroom as a middle school and high school teacher, working closely with hundreds of students and learning how young people think, what holds them back, and what helps them thrive. Long before this was a business, Benson was the person friends, siblings, and younger relatives called when they needed help with their applications. He was the one up at midnight, working through essay drafts, talking through school lists, and reminding them that they had something worth saying. Lu College Consulting was founded on a simple belief: every student deserves that kind of support, not just the ones lucky enough to know the right person. For families looking for an advisor who brings both the credentials and the genuine care, Benson Lu is ready to help.

How I work

Your application is the case only you can make.

I listen before I advise. The schools worth applying to are the ones that will recognize you in what you've written.

Ready to figure out where you actually fit?

A free first conversation costs nothing and commits to nothing. We'll talk about where you are, what you're looking for, and whether working together makes sense.

Referral Program

Know a student who needs this?

The best way families find me is through people who already know and trust me. If you refer a friend, family member, or colleague whose student becomes a client, I'll send you $200 as a genuine thank-you. It's a small way of recognizing that your word is the most valuable endorsement I could ever receive.